If you want to start business in Amazon in 2025 and want to register in Amazon Seller Central to sell your products with decent margin rate so, here’s below the complete steps about how you can research your first product to sell, product sourcing from Indian Suppliers, Amazon Listing creation, How to run amazon ads and finally how to get, pack and fulfilll your first order.
1. How to Register on Amazon Seller Central
Before you can list products and start selling, you must register on Amazon Seller Central. Here’s how to do it:
Step-by-Step Registration Process:
- Visit the Seller Portal
Go to https://amzn.in/0qLjuCK - Click “Start Selling”
You’ll be redirected to the registration form. - Sign in with your Amazon Account
- If you don’t have one, create a new account with your email and password.
- Enter Business Details
You’ll be asked to fill in:- Business type (Individual, Proprietorship, Pvt Ltd, etc.)
- GST number (mandatory for most categories in India)
- Legal name of your business (as per PAN or GST)
- Add Store Details
- Choose your store name (this is your brand or shop name on Amazon).
- Mention what category of products you plan to sell.
- Add Pickup Address & Bank Details
- Provide your business address for pickups (must be serviceable by Amazon).
- Enter your active bank account number (linked to your PAN).
- Add your PAN and Aadhaar for identity verification.
- Upload Required Documents
- GST Certificate
- Bank Account Statement or Cancelled Cheque
- PAN Card
- Business Address Proof
- Verify Mobile Number via OTP
Amazon will send you a one-time password to verify your mobile number. - Set Up Your Seller Dashboard
- Once approved, you’ll access the Amazon Seller Central dashboard.
- From here, you can list products, manage orders, run ads, and view reports.
Important Notes:
- No GST? You can still sell under certain categories as an “exempted seller,” but your product range will be limited.
- Use a professional email address (like yourname@brand.com) for a more credible appearance.
- Seller Plan: Start with the Individual Plan (no monthly fee) or upgrade to Professional Plan for ₹499/month if you’re serious about scaling.
2. How to Research Your First Product to Sell
- Start with Roposo Clout for product research: Explore to find trending products.
- Use Tools for Deep Research:
- Free Tools: Google Trends, Amazon Search Suggest, Keepa
- Paid Tools: Helium 10, Jungle Scout, SellerApp
- Focus on Products That Are:
- Lightweight (under 500g)
- Priced between ₹500–₹2500
- Non-breakable and not seasonal
- Have 300–1000 monthly sales (moderate competition)
- Less than 500–700 search results (low competition)
- Check Product Reviews: Identify gaps or complaints in top-selling products that you can improve upon.
- Look for Non-returnable or Consumable Products: These are less risky and offer repeat purchase potential.
Note: select only that product which has less than 700 searches on Amazon for that product
3. How to Source the Product from Indian Suppliers
- Research on B2B Platforms:
- IndiaMART – Great for contacting manufacturers directly.
- TradeIndia, Udaan, or local WhatsApp wholesale groups.
- Contact 5–10 Suppliers:
- Compare MOQ (Minimum Order Quantity), pricing, customization options, and delivery time.
- Order Samples First:
- Check quality, packaging, and whether it meets your expectations.
- Negotiate:
- Get quotes for bulk orders and check if they offer branding or packaging services.
- Ask for GST Invoice and Transport:
- Essential if you’re registering as a GST seller on Amazon.
4. How to Create an Amazon Listing
- Product Title:
- Use the main keyword + brand + features (Max 200 characters)
- Example: “XYZ Stainless Steel Water Bottle 1 Litre | Leak Proof | BPA Free”
- Bullet Points (5 Points):
- Highlight key features, benefits, USPs, and use cases.
- Make it customer-focused (not technical only).
- Product Description:
- Add a short brand story, use HTML formatting for readability.
- Backend Keywords (Search Terms):
- Add relevant keywords (no commas or repetition), e.g., “stainless bottle gym leakproof”
- Images:
- Use 5–7 high-quality images:
- Plain white background
- Infographics (show features)
- Lifestyle images (how it’s used)
- Size comparison
- Use 5–7 high-quality images:
- A+ Content (Optional):
- If you’re brand registered or generic seller, use Amazon A+ to boost conversion.
5. How to Run Amazon Ads (PPC)
- Go to Seller Central > Advertising > Campaign Manager
- Start with “Sponsored Products”:
- Target your own product keywords.
- Use 2 types of campaigns:
- Automatic Campaign: Amazon chooses keywords for you (great for data).
- Manual Campaign: You choose keywords based on consumer research.( best method)
- Bidding Strategy:
- Start with ₹5 per click for main keywords.
- Monitor ACoS (Advertising Cost of Sale); aim for 10%-20% for new products.
- Analyze and Optimize:
- After 5–7 days, pause poor-performing keywords.
- Increase budget for high-converting keywords.
6. How to Get, Fulfill, and Package Your First Order
Getting Your First Order
- Use PPC ads to appear in search.
- Promote on Instagram, Facebook, Pinterest, or WhatsApp groups.
- Offer coupons or launch deals to encourage early buyers.
Fulfilling the Order
If You Use FBA (Fulfilled by Amazon):
- Send your inventory to Amazon warehouse.
- When a customer orders, Amazon handles packaging, shipping, returns.
If You Use FBM (Fulfilled by Merchant):
- You will get a notification on Seller Central.
- Download the order and ship within the required timeframe (usually 24–48 hrs).
Packaging the Product
- Use sturdy, plain packaging (Amazon-branded or unbranded as per policy).
- Add:
- Product
- Bubble wrap (if fragile)
- Invoice (optional)
- Thank you card or insert (ask for reviews)
- Print shipping label from Seller Central and paste it on the parcel.
Shipping the Order
Or ship via courier partners (Delhivery, Bluedart, Shiprocket)
For FBM:
Use Amazon Easy Ship (they pick from your location)
RESGISTER YOUR AMAZON SELLER ACCOUNT VIA THIS LINK https://amzn.in/0qLjuCK FOR DICOUNT ON AMAZON SELLING FEES
